About — Silni

I created SilniWorld to open the doors of the Workbrand Studio, my workshop, my living space, my creative refuge, and through it, to share my entire universe, everything I touch, everything I create, everything I live.

Before reaching this point, I went through a deep personal reckoning. In my early thirties, I asked myself what meaning I wanted to give to my life. I faced doubts, challenges, and moments of uncertainty. And one day, I decided to get to work. No plan, no certainty, only the desire to create, not knowing how, but with the conviction to learn along the way.

It all began in the second room of my old apartment, which I transformed into a small workshop, with almost nothing. That’s where I customized my first pairs of football boots, and created my first leather art pieces, by hand, with passion, never imagining what it would become.

Soon, the work began to bear fruit. I had the chance to be contacted by brands like Puma Football and Louis Vuitton. That’s when I realized: my life was changing through work. Work gave me direction, a place, a reason to move forward.

As I understood this, I wanted to give full meaning to the word work. Because it was through work that I was able to stand up again, and it was through love – love for myself, for my wife, for the family I wanted to build with her – that I found the strength to keep building, day after day. That love gave me courage and meaning; work gave me the tools and the path. From their union was born my philosophy: "De l'amour et du travail". Because this is how my life changed, and this is how I live each day.

To honor this truth, I created Workbrand, a work brand, designed as an extension of this philosophy, where each piece celebrates the value of craftsmanship, the beauty of effort, and the pride of creating.

Over the years, I expanded my creative language: painting, sewing, screen printing, furniture design, clothing design. Each discipline became a building block of my universe. And today, everything comes together here: in SilniWorld, the world I built with my own hands, where my brands, artworks, objects, and ideas coexist.

SilniWorld is not just a website. It’s the digital replica of my studio, created so you can enter, explore, and understand everything that can be born from "De l'amour et du travail".